Serving Atlanta’s African American community since 1966 …
The Printed Paper
African-American newspapers have historically been advocates for social change in order to improve the quality of life for Black Americans. The Atlanta Voice continues to be a catalyst for justice and equality in our community. The Atlanta Voice has been reporting on relevant news stories affecting African Americans consistently every week for over 44 years with the goal of educating and informing our readers as a tool of self empowerment.
The Atlanta Voice is the largest audited African American community newspaper in Georgia with over 600 distribution locations throughout the Atlanta metropolitan area. It is distributed free of charge at various commercial outlets and newsstands, including Kroger’s grocery chain.
Open Advertising Rates
$65.17 net per column inch
Full Page $4692.24
1/2 Page $2346.12
1/4 Page $1173.06
Color Rates
Spot Color is $150.00 per color
Full Color is $500.00
Classified
$25.00 for 5 lines
27 characters per line
$6.50 per additional line
Business Directory
Ad sizes are 3.5 x 2
Frequency Rates
12 months 20/wk
6 months 30/wk
3 months 40/wk
1 month 50/wk
Discounts are available for 4 weeks or more for consecutive advertising.
Web Banner Advertising
$500 Leaderboard R.O.S. & Targeted per month
$400 Skyscraper R.O.S. & Targeted per month
$200 Rectangle R.O.S. & Targeted per month
Web advertising Add-ons
Ad creation $75 minimum
Flash/animation $125
Links $25 for duration of ad
Embedded Audio call for quotes
Embedded Video call for quotes
*all rates based on weekly ad placement
*all rates are subject to change
The Online Paper
Rapidly becoming the reader’s product of choice, our e-Edition is attracting more and more consumers to the Atlanta Voice brand. The e-Edition transforms the classic award winning print version of the paper into an interactive on line product with industry leading page turning technology. Advertisers can efficiently engage readers with video, audio and flash animation in addition to traditional print advertisements. Our customers love the clarity and ease of use. Priced competitively and delivered on demand, The Atlanta Voice e-Edition provides yet another unique access point into a diversified $35 billion African American consumer market.
For rate and capability information contact us at 404-524-6426 or e mail sales@theatlantavoice.com
Video News OnDemand
Get current news via video with the Atlanta Voice AP News Network. Our video on demand gets you up close and personal with today's top stories. You can watch hthe news at anytime with our Vide On-Demand News.
Become a friend of The Atlanta Voice Newspaper
The Market
According to a University of Georgia report entitled, “The Multicultural Economy,” the ascendancy of Atlanta’s Black middle class is not simply a matter of population growth or general economic benefit, although those are factors. During the 1990’s, Atlanta’s proportion of Black middle and upper-income households grew four times faster than its white counterpart, and Black disposable income also grew significantly faster than their white counterparts. African-American income grew faster in Atlanta than among Blacks nationwide and account for 19.2 percent of all disposable income in Georgia.
Gaining a competitive edge in marketing to African-American consumers is now part of the overall marketing strategy for Fortune 500 companies and others who recognize the real profit potential. Media buyers and other marketers responsible for targeting the African-American consumer know now the value of this large and rapidly growing Atlanta market. The Atlanta Voice is clearly the medium of choice when it comes to tapping into this very lucrative and attractive consumer.
The Industry
As daily newspapers are cutting back, alternative and ethnic papers are the one sector of the industry that is thriving. Much of the success can be traced to the appeal ‘alternative’ papers hold for credibility that mainstream media lacks -local appeal, and addressing relevant issues from a perspective that readers can
relate to.
As the industry is shifting, The Atlanta Voice embraces the changes and utilizes online technologies to compliment and enhance our print product. In 2000, we launched our first website; it averages over 100,000 hits per month. In 2010, our new website will continue to showcase news and information that interest our online guest, as well as capture information about our unique visitors that will help us to better serve both our readers and our advertisers. Additionally, we are utilizing our very large and growing email database as a new and cost-effective form of distributing the e-Edition (the electronic version our weekly newspaper), as well as breaking news alerts, calendar of events and exclusive offers.
Our Mantra
“Redirect Redefine Refocus”
It’s where we’ve been, what we are doing and where we are going; it’s how we strive to be the best. Transforming from print to multimedia; embracing technology and change; knowing and continuously learning the wants and needs of our community as well as our advertisers. Transcending obstacles and
accepting opportunity.
Redirect Redefine Refocus…it’s what we do.
Distribution and Circulation
The Atlanta Voice is distributed weekly throughout the Atlanta metropolitan area. Our circulation includes newsstand and distribution boxes, mailed subscriptions, and an array of store placements throughout Metropolitan Atlanta, including Kroger’s. The Atlanta Voice has a weekly circulation of 30,000 faithful readers verified by Certified Audit Circulations (CAC). The Atlanta Voice is the largest audited and circulated newspaper serving the African-American market and its diverse lifestyle in the Atlanta area.
